Press Release

AssureBuy Joins Retail Broadband Alliance
Group Helps Merchants Migrate to Broadband

SCHAUMBURG, IL. – (June 14, 2005) – AssureBuy, a Visa PCI Certified payment gateway and provider of Retail Over IP processing solutions, has joined the Retail Broadband Alliance, a forum that makes it easy for businesses migrating to broadband networks to increase revenue, cut expenses, and improve customer experience.

Since 1994, AssureBuy’s payment gateway has processed tens of millions of transactions representing billions of dollars in sales for Internet-based merchants. AssureBuy is now offering that same reliability and security to retail merchants, allowing them to reduce the cost of terminal based processing and exponentially increase transaction response times.

“AssureBuy stands firmly behind the mission and purpose of the Retail Broadband Alliance and we are excited about the opportunity to educate merchants about our IP based processing solutions,” said Jeffrey Punzel, president of AssureBuy. “The Retail Broadband Alliance is as excellent source for keeping merchants informed about the rapid advancements in payment processing technology.”

The Retail Broadband Alliance brings together companies that represent products and services used in the entire retail sales supply chain for data networks. The Retail Broadband Alliance now includes more than 60 companies. Retail merchants pick and choose the providers they want.

“New Edge Networks welcomes AssureBuy into the growing Retail Broadband Alliance,” said Greg Griffiths, vice president of marketing for New Edge Networks. “AssureBuy represents yet another trusted choice for merchants who turn to the Retail Broadband Alliance for support in migrating to broadband.”